When Alagu Panduva Murthy reached out about building a digital presence for Aathi's Snaacks, the brief was clear: a premium website that reflects the quality of the product, works on mobile, and lets customers order via WhatsApp — in both English and Tamil.
Seven days later, aathissnaacks.com was live.
Here's how it happened.
The Client and the Challenge
Alagu is the founder of Aathi's Snaacks and a unit of the Aathi Shivaya Group of Companies in Thoothukudi, Tamil Nadu. The business sells traditional Indian snacks — Tuty Macroons, Karupatti Mittai, Nayam Porikadalai — directly to customers across India.
The challenge was specific: the customer base spans both Tamil-speaking and English-speaking buyers. Most website builders don't handle bilingual content well. And the brand identity — traditional, premium, rooted in Thoothukudi's heritage — needed to be reflected in the design.
A template wouldn't work. A custom build was necessary.
The Brief
Alagu filled in the portfolio brief with:
- Brand identity: traditional, warm, premium, rooted in South India
- Content requirement: bilingual — every section in English and Tamil
- Key products: Tuty Macroons, Karupatti Mittai, Nayam Porikadalai, and a Grand Opening Combo
- Primary CTA: WhatsApp ordering
- Required sections: Products, About, Founder story, Mission
What Was Built
The hero section opens with the brand name in both scripts — "Aathi's Snaacks ஆதிஸ் ஸ்நாக்ஸ்" — with a subheadline that captures the brand voice: "Direct from Thoothukudi · Traditional Soul." Two CTAs: one to explore the menu, one to order via WhatsApp.
The products section showcases each product with a photograph, name in English and Tamil, description in both languages, and a direct WhatsApp order link with the product pre-filled in the message. No shopping cart, no checkout — just a direct conversation.
The Grand Opening Combo is featured prominently with a clear MRP (₹399) and offer price (₹319), showing the saving amount. This creates urgency and makes the value proposition immediate.
The founder section includes Alagu's story — why he started the business, what it means, and the mission behind it — in both languages.
The footer carries the MSME registration number (UDYAM-TN-26-0069769) and the Aathi Shivaya Group of Companies branding, adding institutional credibility.
The Bilingual Implementation
Making a website genuinely bilingual — not just adding Tamil text as an afterthought — requires intentional design.
Every content block was designed to accommodate both scripts. Tamil script runs larger than Roman characters at the same point size, so line heights and spacing had to account for this. The font choices support both Unicode scripts cleanly.
The language toggle allows visitors to switch between English and Tamil with a single click, with the preference remembered across the session.
The Technical Stack
True to Footprint Forge's approach: hand-coded HTML, CSS, and JavaScript. No WordPress, no Shopify, no template. Hosted on the client's custom domain — aathissnaacks.com — with GitHub Pages infrastructure.
The result is a site that loads in under a second on mobile, scores well on Google PageSpeed Insights, and requires zero monthly hosting fees.
The Outcome
aathissnaacks.com launched in time for the business's official opening. The site does what it was designed to do: introduce the brand, showcase the products, and convert visitors to WhatsApp conversations.
From the founder's perspective: a premium digital presence that reflects the quality of the products, accessible to both English and Tamil speakers, live in a week.
What This Build Demonstrates
The Aathi's Snaacks build shows what's possible when you start from the brief rather than from a template.
A template would have given Alagu a generic food website that looks like every other small business site. The custom build gave him a site that is distinctly Aathi's Snaacks — the brand voice, the bilingual identity, the traditional-premium positioning — all reflected in the design.
That's the Footprint Forge difference.